Beautiful, varied landscapes, fantastic beaches, mountains, the hospitality, the good wines, the varied kitchen, the Mediterranean climate and the large cultural supply: The reasons, why Italy ranks for decades among the most popular destinations, are as variously as the country.
It seems almost unbelievable that this popular vacation target has to offer still another region, which has all advantages of Italy in itself united and nevertheless overcrowded nor spoiled by the mass-tourism still unknown here. Many small places with outstanding restored old towns and various festa's in the summer (e.g. San Ginesio, Sarnano, Servigliano, etc). Macerata with its opera arena, Ascoli Piceno with its antique market, and many more.
And when you need a break of this all you just laze away at the pool.